Portfolio concept · not a live solicitationGivingTuesday · December 1, 2026
FTTFeed Their Tomorrow Decision strategy · 2026

Board-ready GivingTuesday campaign concept

One day of generosity.
A full year of dependable meals.

A dignity-first, evidence-literate fundraising system designed to turn Oklahoma's largest giving day into verified impact—and a stronger donor business after the day is over.

Review the decision Test the model

Recommendation: authorize a $2,000, ten-business-day validation sprint. Do not authorize launch until all eight proof gates pass.

A child opens a lunchbox containing a sandwich, fruit, and vegetables in a school cafeteria
01Make the need local.
Keep the child's dignity intact.
Early givingOct 26Learn before Dec 1

The decision in one minute

Approve the evidence sprint.
Hold the launch.

The campaign architecture is compelling. The unresolved delivery partner, restricted use, impact unit, match contract, live gift path, and reporting ownership are material—not cosmetic. Validation makes the later creative safer and more persuasive.

See the eight proof gates
A

Authorize now

$2K

Ten business days to validate authority, math, match, experience, evidence, and owners.

B

Release after gates

$8K

$4K to build, then $4K to scale. Each release is earned by proof, not enthusiasm.

C

Modeled base

$125K

$100K public giving plus a $25K finite match. Scenario, not forecast.

D

Trust promise

2 proofs

Immediate estimated Impact Record, then a reconciled Verified Impact Certificate.

Evidence room

Know what is fact—and what is a choice.

Every important number is labeled by evidence class. Decision makers can inspect the source, see the date, and avoid treating a benchmark or planning model as a promise.

Verified1 in 4

Oklahoma children face hunger

The current statewide page reports one in four children facing hunger. Map the Meal Gap 2025 estimates 24% using 2023 data; a 2026 refresh is expected in late July.

Feeding America · Oklahoma / Map the Meal Gap
Verified$4.0B

Given in the U.S. on GivingTuesday 2025

A record 38.1 million people participated, up 13% year over year. The opportunity is large—and the attention market is crowded.

GivingTuesday Data Commons · 2025 results
VerifiedDec 1

GivingTuesday 2026

The campaign date is Tuesday, December 1, 2026. Early giving is modeled to open October 26 so the organization learns before the busiest day.

GivingTuesday · participation guide

Interactive planning model

Move the assumptions.
Keep the labels.

This lab makes the economic logic inspectable. It does not predict response or guarantee meals.

Modeled · Base

Campaign revenue

$125K
Public $100KMatch $25K
Modeled meal-equivalents375Kat 3 per $1
Planning donors800segmented asks
Gross revenue / spend12.5×before program costs
Cash campaign spend$10K$2K / $4K / $4K

Try a gift

$125 gift+$125 eligible match=750 modeled meal-equivalents

Illustrates a 1:1 match while sponsor funds remain. Meal-equivalents are a planning unit, not unique children served or proof of delivery.

Campaign system

Early giving is the rehearsal—not a smaller launch.

The plan starts October 26, five weeks before GivingTuesday. Warm audiences reveal where trust, message, accessibility, and checkout break while there is still time to respond.

Oct 26 · Early giving

Learn before the rush

Invite the warmest audiences first. Test sender, subject, dynamic ask, certificate appeal, and wallet checkout.

Primary readoutCompleted gifts and revenue per delivered message, segmented by device

December 1 command plan

Five moments.
One verified truth.

Every update separates dollars raised, remaining match, and estimated impact. If the match, landing page, or evidence breaks, the campaign changes course.

  1. LaunchWarm list, site, social, search
  2. TrustExplain use, model, and proof
  3. MomentumTime-stamped progress update
  4. SegmentLapsed, active, major, monthly
  5. DeadlineUrgency without manufactured scarcity
6,700Qualified visits
1,600Checkout starts · 24%
800Completed gifts · 12%
$100KPublic gifts · base model

Planning funnel only. Early-giving results replace these assumptions before scale spend is released.

Each channel gets one job

An integrated system—not six versions of the same ask.

EmailConvert warm intent

Primary story, segmented ask, wallet-ready checkout, and proof promise.

M+R median: $54 per 1,000 fundraising emails
SMSMake timing useful

Permissioned reminders, match status, and deadline—not a duplicate email.

M+R median: 0.17% response · 3.7% click-through
SiteHold the verified truth

Current terms, remaining match, approved use, help route, and live FAQs.

Hunger/poverty benchmark: 3.3% site donation rate
Social + P2PRecruit trusted messengers

Opt-in certificates, ambassador kits, consented stories, and qualified traffic.

Retarget engaged visitors; cap frequency and spend

Modeled cash allocation

Where the $10K works

Paid social$3,000
Retargeting$1,800
Story photo + video$1,600
Donation UX + SMS$1,600
Ambassadors + contingency$2,000

Release: $2K validate → $4K build → $4K scale. Reallocate after early-giving evidence; do not protect the original media mix.

The recognition + referral engine

Make generosity feel worthy of being seen.

A premium, personalized status object gives the donor something meaningful to keep and a dignified reason to share. The goal is qualified peer-to-peer attention—not vanity impressions.

Recognition choice

Platform reality: the image earns attention; the caption or link preview carries the clickable, tracked destination.

Now
Impact Record

Gift, eligible match, and clearly labeled estimated impact.

Later
Verified Impact Certificate

Reconciled campaign results, issue date, and unique record number.

$125 – $499

Tomorrow Champion

Numbered digital recognition record plus an invitation to a virtual results briefing.

  • Premium certificate
  • Shareable crop
  • Quarterly progress note

Master campaign scorecard

Raise money now.
Build a better fundraising business next.

The north star is not gross revenue alone. Leadership reviews net revenue, verified impact, retained donors, and evidence quality as one portfolio of outcomes.

North-star equationNet mission revenue+verified delivery+retained relationships
01 · Financial

Did it create usable revenue?

  • Gross and net campaign revenue
  • Revenue per delivered message
  • Blended revenue-to-cash-spend
  • Match utilization and restrictions
02 · Conversion

Where did intent become a gift?

  • Qualified visit → completed gift
  • Checkout start → completion
  • Wallet use by device
  • Average gift by segment
03 · Growth

What relationship did the day create?

  • New, renewed, and reactivated donors
  • Monthly-giving conversion
  • Employer-match completion
  • Referred gifts and 90-day retention
04 · Trust

Did proof strengthen confidence?

  • Impact-report enrollment and opens
  • Certificate claim and share rates
  • Complaints, unsubscribes, and refunds
  • Accessibility and reporting defects

Pre-registered learning agenda

Test in dependency order.

Do not optimize recognition while checkout is broken. Each test names one primary metric, one guardrail, a minimum sample, and a stopping rule before results are viewed.

  1. 1
    Deliverability + sender

    Can the warm audience reliably receive and recognize the message?

    Guardrail: complaint rate
  2. 2
    Offer + checkout

    Match clarity, gift array, wallet payment, speed, and mobile completion.

    Primary: completed gifts
  3. 3
    Proof + recognition

    Certificate versus no certificate; private default versus explicit public option.

    Primary: net revenue / recipient
  4. 4
    Share consequence

    “See what generosity can do” versus neutral “Share my certificate.”

    Primary: referred completed gifts
  5. 5
    Stewardship sequel

    Impact reporting, monthly invitation, and employer-match reminder timing.

    Primary: 90-day value
Decision disciplineNo peekingNo changing the primary metricNo scaling on clicks aloneNo lift claim without a controlNo public proof before reconciliation

After December 1

The event is the acquisition moment. Trust is the asset.

A high-performing day can still be a weak business outcome if the nonprofit keeps no usable consent, proof, learning, sponsor value, or next action. This plan designs the sequel before launch.

0–48h

Gratitude + choice

Send the receipt, capture private/public preference, offer a monthly option, and remind donors to check employer matching.

30 days

Money proof

Report gross gifts, released match, cash costs, restrictions, and the date of the next evidence update.

90 days

Delivery proof

Share partner progress, consented stories, early outputs, open questions, and course corrections.

Year-end 2027

Verified impact

Issue reconciled certificates, publish what changed, and invite renewal with evidence—not nostalgia.

What the nonprofit keeps

Five compounding assets

01A permissioned donor cohort segmented by recency, gift type, device, source, and recognition preference.

02A monthly-giving pipeline activated when proof is strongest, not buried in checkout.

03A sponsor-ready evidence package with clean attribution, match use, reach, and stewardship moments.

04A tested conversion system with message, wallet, accessibility, and segment learning for every future appeal.

05A year-round action hub that routes people to give, volunteer, partner, advocate, or find food.

Year-round action architecture

Eight doors. One clear next step.

The public hub keeps “Give” dominant, makes help easy to find, and only publishes opportunities the adopting nonprofit can actually fulfill.

01
GiveDonation form
02
VolunteerOpportunity form
03
Join the teamCareers page
04
Host a driveOrganizer kit
05
Give goods + skillsIn-kind intake
06
PartnerBusiness inquiry
07
Use your voiceAdvocacy actions
08
Find foodReference service route

Concept links route to the approval workbook until an adopting nonprofit supplies approved live destinations. “Find food” is an external service example, not an affiliation claim.

Launch guardrails

Trust conditions are operating requirements.

These are decision prompts, not legal advice. The adopting nonprofit owns the final review and documentation.

01

Truthful offer

Publish sponsor, cap, eligibility, deadline, release mechanics, and a no-match fallback only after the agreement is executed.

GivingTuesday match guidance
02

Gifts + benefits

Keep the certificate distinct from the tax acknowledgment. Review goods or services and written-acknowledgment requirements.

IRS acknowledgment guidance
03

Permission + privacy

Use explicit email/SMS consent, private-by-default recognition, approved story releases, minimal data, and a qualified payment processor.

FTC email guidance
04

Access + care

Meet WCAG 2.2, test keyboard and mobile journeys, write descriptive alternatives, and keep the find-food route visible.

WCAG 2.2 quick reference
Stop or adapt if:the match changesthe gift path failsthe impact unit loses approvalconsent or privacy is uncertainlive reporting cannot be reconciled

Interactive approval workbook

Turn the open questions into launch evidence.

Answers save only in this browser. Nothing is submitted or shared. Complete the fields, pass the gates, then print or download the brief for executive review.

0%review ready

Draft saved locally

Authority + ownership
Offer + economics
Impact + destinations
Eight launch proof gates

This worksheet supports governance review. It does not replace legal, tax, charitable-solicitation, accessibility, privacy, partner, or executive approval.

Decision library

From five-minute review to full validation.

The original portfolio artifacts are preserved as downloadable working documents. The live workbook above is the clearest place to capture current decisions.

10 pages · PDF

Executive decision edition

Recommendation, economics, gates, risk, and approval path.

Open document 47 pages · PDF

Full validation binder + forms

Detailed evidence, scenario, compliance, launch, and reporting worksheets.

Open binder 7 pages · PDF

Portfolio case study

Condensed strategy narrative, execution concept, and measurement plan.

Open case study

Research notes

Inspect the source.
Challenge the inference.

Research current as of July 21, 2026. Benchmarks describe other organizations; experiments establish context-specific evidence, not guaranteed campaign lift.

Oklahoma hungerFeeding America2026 event + participationGivingTuesday2025 national resultsGivingTuesday Data CommonsFundraising + retentionM+R Benchmarks 2026Mobile + checkoutM+R Benchmarks 2026Public recognition field testJ-PAL · Karlan & McConnellImpact information + repeat givingJournal of Experimental Social PsychologyPeer-to-peer campaign designGivingTuesdayCharitable acknowledgmentsInternal Revenue ServiceOklahoma registrationOklahoma Attorney GeneralAccessible experienceW3C WCAG 2.2